new must buy singapore august 2021


This is your round-up inspiration list of newly launched MUST HAVE/BUY in Singapore curated by The SG Lifestyle Team this August 2021! Be in time for National Day celebrations with these items. Don’t miss them out as some of them are only available for a limited time only!

1) SG Icecream T-Shirt by Toast Comics

Support local by ordering and wearing a tee such as this for your National Day celebrations. Featuring tasty treats from our 4 celebrated races 😃 from left to right: Magnum Icecream, Kueh Seri Muka, Jian Dui and Jalebi!

Prices starting from $18-$31.50. Order from

2) Starbucks x FILA collection

The sporting collection that could go along with your outfit for the month of August.

Consider getting the Bucket Bag ($45.90) that is full of fun and style, Carryall Bag ($39.90) that could accompany you for a short outing or your classic Cold Cup 24oz ($34.90) to hold your ice cold drink.

Starbucks x FILA collection now available in stores, LazMall and Shopee Mall.

3) National Day Watch 2021 by G-SHOCK Singapore

G-SHOCK has collaborated with local artist, Toby (a.k.a Tobyato) to launch 2021 National Day Collaboration Watch ($219.00).

The design is based off the G-SHOCK model, AW-500BB-4EDR, which is a revival of the first analog G-SHOCK AW-500. The case and band is in a striking red, with the strap featuring a white lion motif throughout.

Get it from G-SHOCK outlets or


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4) Disney X Goldwood Local Food Merchandise

Referred to as “the king of fruits”, Singapore’s national fruit is sometimes more valuable than solid gold! Adding to this Singaporean theme is Goldwood’s new Disney merchandise that revolves around local food. Those who are on team durian will love their durian-themed goodies including t-shirts ($25) and canvas tote bags ($25).

For non-fans of durian, there are other food-themed merchandise that you might fancy like tote bags with Chip n Dale and iced gem cookies and kopi.

Available at

5) KFC x AMOS ANANDA Streetwear Capsule Collection

Let’s celebrate all things local – the KFC way. This is an exclusive collaboration with local streetwear designer, Amos Yeo. Inspired by Always Original, showcase your original state of self with KFC streetwear through these 11 limited-edition KFC streetwear apparel and accessories up for grabs.

Get yours on KFC Official Shopee Mall, pre-order starts on 9 Aug. Limited quantities available, while stocks last!

6) Swatch x You National Day Watch

For a National Day timepiece that’s a little out of the box, Swatch invites you to customise your very own watch, based on a special illustrated Swatch x You canvas designed by local artist Kai Lee. Her art is an explosion of colour — red, white, and beyond — with joyful characters and familiar local sights that tap into our love for Singapore.

The digital Swatch x You concept allows you to create a customised timepiece of your choosing — over at the Swatch website, you get to select a section of the canvas you’d like to feature on the watch, by moving left, right, up, down, or even rotating the canvas so your favourite elements fall within the watch template. After that, you’re also free to customise other watch elements, including the colour of the movement, choice of mechanism and indexes, or add a personal message on the back of the dial.

The “I Love Singapore” Swatch x You canvas will only be available for a limited time though, from now till 23 August on

7) Mickey Mouse Cooking and Tableware at NTUC FairPrice

From 29 July, 2021, NTUC FairPrice outlets will be launching an exclusive Mickey Mouse homeware and lifestyle collection that’s available through its Loyalty Programme. These accessories are high quality, fun, and functional; and are also part of the Mickey Loves Singapore campaign that celebrates everything that makes Singapore shiok (eg. local delicacies, old school playgrounds, and colourful heritage shophouses).

The mickey mouse collection is available at all Fairprice outlets for storewide loyalty programme redemption from 29 July 2021 till 17 November 2021 while stocks last. For more information, visit

8) McDonald’s Mini Toys Happy Set Narikiri

If you grew up having McDonald’s or were studying there with your friends in your childhood days, McDonald’s Japan has just launched a new special range of Happy Meal Toys for their 50th Anniversary. Rather than their usual character-centred toys in collaboration with companies like Disney and Sanrio, their new toys are mini versions of McDonald’s restaurant essentials.

This set comes with a mini cash register, little pieces of money and even a fake McDonald’s-themed credit card. Press the buttons to change the order, then swipe the card and the cash drawer will pop out!

Although these toys are exclusive to Japan, there’s a local Carouseller, Japanorders, who is taking preorders for them at $80 for a full set of six toys and shipping them to Singapore for $2/$4.

9) IKEA’s Meatball-scented Candle

If visiting IKEA and queuing for their meatball is your siblings or friends favourite pastimes, you can now bring the smell of the meatball back home. In lieu of the 10th anniversary of IKEA’s loyalty programme, you can now get the universally-raved about meatballs…in candle form. Huvudroll, a candle that supposedly encapsulates the smell of the company’s signature meatballs might just do the trick and keep your loved ones wondering if you bought their favourite meatballs for them – on a daily basis.

Head over to this link from August 6 to 22 for a chance to win the IKEA Store in a Box with the HUVUDROLL Meatball Scented Candle.

10) Case of Feelings – Friends Edition Card Game

Case of Feelings – Friends Edition is an honest card game created by a Singaporean who wanted to re-evaluate the quality of the relationships she had with the people around her. This game allows a group of friends to dig deeper and be transparent, in hopes of strengthening the friendship.

It’s the perfect bonding activity and you might just find out things about your friends that you never knew about!

The Case of Feelings – Friends Edition is sold at $28.90 and can be purchased online HERE.

11) Bus Bell Keychain

We have to admit that at some point in our childhoods, we were totally fascinated with the bus bell and secretly wished we could it non-stop! Here is your very own bus bell – relish the experience of pushing the bell as many times as you desire! What a perfect way to relive your childhood memories!

Get it here for $13 from Shopee HERE!


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12) Maison Kitsuné x Native Union 3rd Collaboration

Native Union and Maison Kitsune are electrifying the masses once again with the release of yet another one of their exclusive capsule collections. The drop consists of a matching pair of covers for your iPhone 12 and Airpods Pro. Out now in stores and online starting from $59 at!


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13) Pandora Disney Princess Charms 

What does it mean to be a modern day Princess? Take inspiration from the heroines of your favourite Disney stories and make your days shine brighter with Disney x Pandora charms that remind you of each princesses strengths. Channel your inner Disney Princess and express your individuality through these unique charms.

Whether in a kingdom far, far away or during your everyday life, the power of courage, kindness and confidence always makes your days shine brighter. Channel the strengths of your favourite Disney Princesses and let them inspire you to live bravely and unapologetically. Redefine what it means to be a princess in the modern world by wearing your heart on your sleeve and providing unconditional support to your friends and family.

The Disney x Pandora Princesses collection is available at all Pandora stores and online at, prices from $89.


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14) Old School Memories Playground Pelican and Dragon Dangling Earrings – Quirky Singapore Designs

Carry a little piece of Singapore’s neighbourhood around on your ears 😛 or your favourite supper time snack too from the same place,

Get it here at $15.90 from Shopee!


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15) Native Union Rise Dock & Magsafe Charger

This August, elevate your wireless charging for your iPhone 12 with the latest drops from Native Union. Meet the Rise Dock; best experienced together with Native Union’s Magsafe Charger.

Get the Rise dock here for $89 and the Magsafe Charger ($79) here.


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*This list will be updated regularly by the SG Lifestyle Team. All image credits to the respective owners.
**Newly launched items are accurate at date of publication, but may be subject to changes.

Meanwhile, feel free to share / tag us on your socials @sglifestylesingapore if you bought any of our recommendations!

Need more inspiration? Check out last month’s post here!


More importantly, don’t say we NEVER share and remember to #StayHomeStaySafe (opt for delivery where possible!

*All images and captions credits to the respective sources
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