the new must have singapore august 2020


This is your round-up inspiration list of newly launched MUST HAVE/BUY in Singapore curated by The SG Lifestyle Team this August 2020! Don’t miss them out as some of them are only available for a limited time only!


Let your sweetheart know they’re the apple of your eye with Gucci’s new GG Apple capsule. This limited-edition collection is made for Chinese Valentine’s Day which features a new Gucci logo in the form of an apple.
The GG Apple capsule collection is now available at all Gucci outlets in Singapore.

2) Wonder Woman T-shirt from Miu Miu

Wonder Woman graces Miu Miu’s new line of tees. Each one is made of soft jersey and features vintage Wonder Woman prints and the Miu Miu logo.
The Wonder Woman T-shirt capsule collection is now available at Miu Miu stores and on

3) Fendi x Mr. Doodle collection

Fendi has once again linked up with London artist and illustrator Sam Cox, AKA Mr. Doodle, for a new capsule celebrating the romantic holiday. An array of jackets, sneakers, T-shirts and Fendi’s iconic Peekaboo bags now bear Mr. Doodle’s playful marker-drawn graphics, making them the perfect gifts for your partner regardless of their gender.
Fendi x Mr. Doodle collection is now available at the Fendi Marina Bay Sands store.

4) PUMA x Mr. Doodle collection

PUMA enters the universe of Mr.Doodle to explore it together. PUMA logos and graphics embrace the hand-drawn doodle style while Mr.Doodle makes his characters discover the world of sports. The result is a young, vibrant, playful collection with hidden messages and details throughout the design. This collaboration features unisex footwear, apparel, and accessories in mostly black and white pieces, with some hints of orange, purple and lavender.

Shop the collection now at ION Orchard B4-23/24

5) Samantha Vega’s New Collection (Cardcaptor Sakura collaboration collection / Pokemon)

Japanese luxury brand Samantha Vega has just dropped a new collection of bags and accessories featuring everyone’s favorite Pokémon characters. Great for anyone who aspire to be a Pokemon trainer and fan! Designs are available on Samantha Vega’s website if you need to further satisfy your love for all things Pokemon. While the website only offers shipping within Japan, stay tuned to Samantha Thavasa Singapore’s Facebook page to find out if the collection will be available at the Samantha Vega store at Wheelock Place.

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SAMANTHAVEGA meets ポケットモンスター collection . . 人気のピカチュウやイーブイのフェイスを大胆にデザインしたバッグや、キャラクターやアイテムをイメージしたサマンサベガオリジナルの総柄を用いたバッグや小物など、ポケモンファンにはたまらない、サマンサベガならではのアイテムが勢揃い。サマンサベガがお届けするポケットモンスターの世界観を、ぜひ、お楽しみください♡ . . #サマンサベガ #samanthavega #ポケットモンスター #ポケモン #ピカチュウ #ゲンガー #イーブイ #ミュウ #カビゴン #モンスターボール #ポケモンコレクション #バッグ #キャラクター #bag

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Alternatively, shop the newly launched Cardcaptor Sakura collaboration collection now available in all Samantha Vega stores in Singapore!

6) OnitsukaTiger ×Valentino

The MEXICO 66 SD sneaker has been reinterpreted by Pierpaolo Piccioli in five different shades with the Valentino V Logo on the side, that enhance the importance of the power of color, an iconic element for the Maison. The dramatic ‘V’ placed over the Onitsuka Tiger Stripes is hand-printed one by one. A special co-branded logo can be found on the shoe-tongue as well as on the insole. This model boasts a midsole with superior cushioning and a proprietary outersole that is durable and slip resistant.

Available at Onitsuka Tiger Takashimaya S.C.

7) Levi’s x Peanuts Summer 2020 Collection

No stranger to cute collaborations, denim mogul Levi’s® is back with a Peanuts collection for Snoopy fans to flock to. For extreme Snoopy fans, you don’t want to miss out on this patterned hoodie and sweatpants combo. With illustrations of the character literally covering every inch of fabric, this is probably the best way to proudly display your love for him.

Get yours at all Levi’s stores in Singapore!

8) BOY DE CHANEL’s Collection

While basic skincare for men may be old news, cosmetics for men, however, is an entirely different story as the male beauty market has possibly the fastest-growing consumerism sector in recent years. If you are planning on trying out beauty products crafted just for confident gents, then you’ll want to check out the latest additions to the acclaimed BOY DE CHANEL male beauty collection.

Lay your hands on them at Chanel Fragrance And Beauty Boutiques, located at Ion Orchard, Marina Bay Sands, Raffles City, Vivocity and Jem.

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BOY DE CHANEL. A makeup and skincare line for men. For a natural or intense look. Natural look: @Ruben_Boa is wearing BOY DE CHANEL FORTIFYING GEL MOISTURIZER to hydrate the skin, BOY DE CHANEL CONCEALER and BOY DE CHANEL FOUNDATION to correct and even out the complexion, BOY DE CHANEL EYEBROW PENCIL to fill in and easily define the brows, BOY DE CHANEL LIP BALM to smooth and moisturize the lips. Intense look: @Ruben_Boa is wearing BOY DE CHANEL FORTIFYING GEL MOISTURIZER to hydrate the skin, BOY DE CHANEL CONCEALER and BOY DE CHANEL FOUNDATION to correct and even out the complexion, BOY DE CHANEL EYEBROW PENCIL and a black shade of BOY DE CHANEL 3-IN-1 EYE PENCIL applied as a kohl to emphasize the eyes, BOY DE CHANEL LIP BALM to smooth and moisturize the lips. Available in select markets. — #BoyDeChanel #BeOnlyYou #CHANELMakeup #CHANELSkincare

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PENTEL has introduced the Limited Edition GRAPHGEAR 1000 (0.5mm) Mechanical Pencil featuring 7 NEW collectable gradation colours.

Get them from TOKYU HANDS Singapore stores today!

10) Ksister’s debut Disney Collection featuring The Little Mermaid

Twinning mother-daughter threads don’t come cuter than Ksisters’ first Disney collection featuring Princess Ariel from The Little Mermaid and her loyal squad – Flounder and Sebastian. Dress yourself and your mini-me in these matchy-matchy pyjamas and dresses with the new collection. There’s even a tote bag to match!

Buy them now from


Magic, The Legendary Language-Changing Cup is inspired by the drinking cup used by our Prime Minister during his address in different languages to Singaporeans during the Covid19 pandemic which gave the nation a gentle dose of humour. The porcelain cup is designed with the motif of the Tembusu flower and leaves. Named as one of Singapore’s heritage tree, the Tembusu is known for its resilience, dynamism, purpose, and usefulness – much like the little cup that brings hope in the midst of uncertainties.

Improve your language now (no guarantees) and get one from

12) UNIQLO’s Ultraman, EVANGELION And Gundam UT Collections

The Japanese clothing brand hasn’t disappointed with the new Sci-Fi collections of Ultraman, EVANGELION And Gundam UT Collections. Featuring Japanese Sci-Fi favourites, the brand is certainly channeling out the fangirl/boy in you through their nation’s iconic pop culture.

Get them through all UNIQLO outlets in Singapore or online today.

13) Hello Kitty x Photo Phactory – Clutch Bags & Home Items

Local brand Photo Phactory has teamed up with Hello Kitty to produce a new collection of fashion and high-end home items including clutch bags, a scarf, coasters, and trays- all inspired by our rich local heritage.
Available at the following stores: KrisShop (pre-orders), Photo Phactory (pre-orders), and Design Orchard.

14) UNIQLO – Sanrio collection with free iron-on patches

UNIQLO Singapore has released a new line of Sanrio-themed apparel from Aug. 3, 2020. In collaboration with @pewpewpatches and @sanrio, these adorable iron on patch designs feature your favourite characters on a local adventure. Make it yours with a min. purchase of any two UTs and $60 spend.

Promotion is available online and at all UNIQLO stores.

15) IKEA x SAMMANKOPPLA limited collection

IKEA worked with Thai fashion designers Greyhound Original to develop SAMMANKOPPLA, a limited collection of furniture and home accessories that blends Bangkok street style and creative re-purposing processes with their apartment-living expertise.

Shop online or at any IKEA stores now.

16) Secret Lab’s League of Legends Champions Collection

The world’s first official League of Legends gaming seats, created in celebration of fan-favorite champions Akali, Ahri, Yasuo and virtual pop phenomenon K/DA. Order yours from today!

17) COMME des GARÇONS Girl x Nike Blazer Low

Topped with hot pink laces and a matching fabric patch on the tongue, these leather kicks are pink all around, from the subtly quilted upper all the way to the ribbed sole. Each unique pair has been individually airbrushed, so your cop of the sneaker will literally be one of a kind.

The COMME des GARÇONS Girl x Nike Blazer Low (£245) is available at Dover Street Market’s e-store

source: Nylon

18) Predator Gaming Chair X OSIM

The worlds’ first gaming massage chair takes on an ergonomic shape, and looks especially well-padded at the head rest and lower back areas.  Partnering with Singaporean tech healthcare brand OSIM, JJ Lin’s uThrone looks like a quintessential gaming chair — except that it is loaded with hidden massage capabilities underneath its shiny exterior. With this gaming massage chair, it looks like gamers will be able to recharge and reload at the same time.

Pre-order it online HERE.

19) Louis Vuitton Monogram Empreinte Collection

Louis Vuitton and their signature LV Monogram canvas has been a staple of the luxury house, though this season, it looks like they’re willing to bet on something new — the subtle monogram. Presenting the new additions, MONTSOURIS BACKPACK, NEO ALMA BB, NÉONOÉ MM to the Monogram Empreinte line, which sees the maison’s iconic Monogram signature, now embossed on supple calf leather.

The Louis Vuitton Monogram Empreinte Collection is available at all Louis Vuitton boutiques and on

source: Nylon

20) UNIQLO – AIRism Mask

The mask is also said to possess a layer that is “free of the stiffness or thickness” of other non-woven or cotton masks, and as such is portrayed as being more breathable. With a nano-filter that shields 99% of bacteria and pollen, as well as a layer with a UV protection factor of 50+, the AIRism mask is reportedly machine washable and can be cleaned for up to 20 times.

Available in all UNIQLO stores in Singapore and online

21) Onitsuka Tiger Autumn-winter 2020 Collection

Onitsuka Tiger has launched its latest Autumn-Winter 2020 (AW20) collection starring Willow Smith as their Global Brand Ambassador for the Japanese fashion brand. Notably, these latest ready-to-wear pieces and footwear highlight Onitsuka Tiger’s capability to seamlessly marry not just fashion with functional sportswear, but also the brand’s heritage with its new textile innovations.

The Onitsuka Tiger Autumn-winter 2020 Collection is now available in-stores and

22) Coffee Bean SG’s Adorable Drink Stirrer

Things always look more amusing when fun-sized. Coffee Bean’s Ice Blended Drink Stirrer is good for both hot and iced drinks. Without a restriction to temperature, you won’t have to worry about how to make the most of them. Experience a drink-ception with The Coffee Bean & Tea Leaf Singapore’s new Ice Blended Drink Stirrer (S$11.90).

Available in all The Coffee Bean & Tea Leaf Singapore outlets.


Timberland is launching a never-seen-before footwear coined the “Madbury,” that’s made to stomp the green message all around. The Madbury takes the form of a sneaker boot style, with a mid-top ankle rise that prominently features Timberland’s signature tree emblem on its heel tab. A low-rise rendition of the footwear similarly features the tree emblem on the side.

The Madbury Footwear is available in-stores and online.

24) My Melody EZ-Link charm

To all My Melody fans out there, now you can grab this cute My Melody Ez-Link Melody Charm for only $16.90 each at selected Cheers outlets.

25) The Paper Bunny X Magnum

The bundle consists of one box of Magnum Luxe Ice Cream of choice (Raspberry Panna Cotta or Chocolate Cake Batter) and one Magnum x The Paper Bunny Card Holder (available in three designs).
*Design availability varies at each store and is available while stocks last. Delivery is available for selected territories only.

Available on foodpanda as part of the exclusive Magnum Luxe Bundle, retailing at S$32.90.

26) Gudetama @ Cotton On

Show the lazy side of you with confidence as you get the range of Gudetama collections from Cotton On. Featuring the cute lazy egg character, it is perfect for any ladies or little princesses!

Get them via Cotton On online and in stores now!

source: Cotton On

27) UNIQLO – Demon Slayer collection

Good news – Uniqlo will be launching its Demon Slayer T-shirts in Singapore as well, following its release in Japan. A total of eight designs are in the first set, depicting various characters and illustrations from the manga. Each T-shirt costs S$14.90.

Available at all UNIQLO outlets and online.

28) Vans x Simpsons Collection

Vans honors The Simpsons with a vibrant collection of footwear, apparel and accessories that celebrate iconic moments from the historic series. The Vans x Simpsons collection celebrates the Simpsons family (Homer, Marge, Bart, Lisa and Maggie) with depictions and references that diehard fans will appreciate.

Shop from Vans stores or

29) Miniso x Disney Collection

In Miniso’s Disney collection, you’ll find accessories and lifestyle products inspired by all things Mickey and Minnie. For Donald Duck lovers, you are in for a treat as well because the collection also includes products inspired by our favourite duck such as mugs and notebooks.

Get ready, the Miniso x Disney collection arrives at Miniso NEX on 22 August, Miniso Westgate on 23 August and Miniso Northpoint City on 25 August!

30) Pandora 2020 Limited Edition Love Dice Charm

Each month in the year will see the release and relaunch of a special collection of Pandora’s most beloved charms, in limited-edition form, set to become immediate collector’s items. The 2020 Limited Edition Charm series will each have a special 20-year hallmark and come with a certificate of authenticity, adding to collectability. In August, Pandora relaunches one of its original charms: the love dice charm. The charm is complete with a 14k gold embossed love heart and engravings of “I”, “Love” and “You” on its different sides. Yet another Pandora riff on the concept of love, this charm symbolises love sometimes being a chance encounter and reminds us all to take a chance on love when we can.

The 2020 Limited Edition Love Dice Charm ($159) is now available exclusively online at
Available in limited quantities and until sold out, each customer may only purchase one charm.

31) ETUDE’s latest Play Color Eyes Mini Palettes

Launching exclusively on the ETUDE Official Store on Shopee this 12 August, the pocket-sized Play Color Eyes Mini Palettes come in 4 variations: Strawberry Blossom, Peach Jelly, Cookie Class, and Coffee Brewing. Don’t be fooled by their petite appearance – these palettes are versatile and multifunctional. Each palette has a unique colour story and comprises 6 pigmented shades in various finishes, including glitters, mattes, satins, and pearls. The use of the palettes also extend beyond eyeshadow – they can also double up as blusher, highlighters and contours.

Get them HERE for only $29 off Shopee!


Do the safety dance in NINETEEN80’s collection of fresh and fly face masks! New this August are three retro-fantastic designs to breathe the 80s in; Space Invaders for an all-over 8-bit print, the Club Tropicana for pretty-in-pink summer dream, and the Pretty Fly for a Tie-Dye for a psychedelic safety statement. Produced by A Phat Cat Collective, each mask is constructed with three layers of 100% cotton, adjustable ear loops, and is reusable, washable and easy to layer over surgical masks. Stay safe, look funky and show us some support by purchasing a mask or two!

Prices from $15 per mask, get them HERE!

32) FILA Fluid Sneakers

The leading street fashion giant, FILA, has announced its online-exclusive chunky kicks “FILA FLUID” to encapsulate the idea of “liquid movement of a cat in different occasions”, taking fashion arena into an unlimited imaginary world. The glamorous dad shoes are presented by the renowned Korean group ELRIS 5 who embark their charming yet vivid dancing motion with FILA FLUID.

Get it online from Shopee for $168 HERE!

33) Skechers X Jeremyville Collection

Leading sports and lifestyle brand, SKECHERS, launches a new collaboration collection with New-York based artist and illustrator Jeremy Ville. Inspired by a love for the ocean and our natural earth, the collection is created with colourful designs in a whimsical and vibrant art style to spread positivity and inspire change in the world. The new Skechers X Jeremyville Collection features a range of women’s footwear comprising high-tops, classic canvas sneakers and slip-on shoes, as well as unisex apparel with hoodies, pullovers, T-shirts. There is also a selection of men’s bottoms featuring these illustrations.

The Skechers X Jeremyville Collection is now available at Skechers on Lazada and Shopee.
It will also be available in-stores from 21 August 2020 at selected Skechers stores, including Junction 8, Takashimaya, Bugis Junction, NEX and Jewel Changi Airport.

34) rom&nd x neonmoon Romantic Moonlight Edition

Get your hands on the exclusive rom&nd x neon moon special collaborations from $13.90 this August from Shopee now! This is a special collaboration that has a cute, dreamy, fairy like and stylish chic feel to the products.

35) Starbucks Moonlight and Bunnies collection

Lay your hands on adorable Moonlight and Bunnies Collection in the spirit of the upcoming Mid Autumn Festival from Starbucks today!

Available in-store at all Starbucks outlets and on LazMall!

36) LEGO Super Mario Set

Calling all LEGO fans! This is your chance to get your hands on the newly released LEGO Super Mario Sets – available in a starter kit / expansion pack and more!

Available at LEGO Certified Stores including Bricks World!

37) Tom and Jerry Mini Burger Bust Series

Get your hands on this awesome Tom and Jerry Mini Burger Bust Series where Tom finally catches Jerry in different cooking style – burger, buttered pineapple bun, toast bust and more!

Available for pre-order on Action City’s mobile app @

38) The Body Shop’s Limited Edition Summer Bodycare Series

Invigorate your senses and feel that instant cooling sensation with The Body Shop’s newest body care and bath time treats that can help you gear up for the heat and give summer a high-five with the Cool Cucumber and Zesty Lemon series!

Available in-stores and online on Lazada, Shopee, and foodpanda shops – purchase them HERE: The Body Shop Lemon Body Yogurt ($20) / The Body Shop Lemon Body Scrub ($31) / The Body Shop Cucumber Body Butter ($31)

*This list will be updated regularly by the SG Lifestyle Team. All image credits to the respective owners.
**Newly launched items are accurate at date of publication, but may be subject to changes.

Meanwhile, feel free to share / tag us on your socials @sglifestylesingapore if you bought any of our recommendations!

More importantly, don’t say we NEVER share and remember to #StayHomeStaySafe (opt for delivery where possible!😎

*All images and captions credits to the respective sources
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