This is your round-up inspiration list of newly launched MUST HAVE/BUY in Singapore curated by The SG Lifestyle Team this October 2026! Don’t miss them out as some of them are only available for a limited time only!
1) Benefit Cosmetics: The Hotel Beneville Advent Calendar
🎁✨ The holiday countdown has officially begun, and Benefit Cosmetics is checking us straight into paradise with The Hotel Beneville Advent Calendar! Packed with 24 days of beauty glam, this limited-edition vault opens up to reveal full-size and mini cult-favorites—from their iconic brow boosters and pore primers to fan-favorite bronzers and volumizing mascaras. Encased in a chic, hotel-inspired vintage box, it’s the ultimate treat to pamper yourself or gift your beauty bestie before the festive season kicks into high gear! 💄🛎️
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Available at: Available exclusively on Sephora Singapore (online and in-stores islandwide)
2) Simply Toys: Formula 1 Funko POP! & POP! Rides Series
🏁🏎️ Drivers, start your engines—and start your haul! Simply Toys is gearing up for race weekend with a fresh grid of Formula 1 Funko POP! & POP! Rides collectibles! Featuring high-octane figures of your favorite grid legends alongside restocks of highly sought-after vaulted classics, this drop arrives just in time to celebrate the Singapore Grand Prix. Whether you’re setting up your desk track or adding to your fan display, these figures are bound to sell out before lights out! 🏎️⚡️
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Available at: Simply Toys Outlets (Paya Lebar SingPost L2, City Square Mall L4, Changi Airport T3 L2, Jewel Changi L4, and Suntec City L3)
3) Stanley 1913 x ZO&FRIENDS Collection
🐱☁️ Staying hydrated just reached peak cuteness! Iconic drinkware giant Stanley 1913 has joined forces with ZO&FRIENDS to launch an irresistible limited-edition collection starring ZOA the cloud cat! Featuring four pastel travel mugs and tumblers detailed with whimsical daisy motifs and playful character art, this drop combines indestructible thermal performance with soft aesthetic vibes. Plus, early shoppers grabbing two or more pieces can snag a free fluffy cat paw plush and exclusive sticker sets! 🌼🥤
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Available at: Exclusively at the Stanley Pop-Up Store, Jewel Changi Airport
4) New Balance: Flat Breeze Collection
🩰👟 Balletcore meets street style in the ultimate hybrid drop! New Balance is officially blending sporty utility with feminine elegance through their highly anticipated Flat Breeze collection. Designed in Korea and arriving after selling out almost instantly abroad, this low-profile silhouette features classic New Balance suede overlays, delicate shoelaces, and a sleek foot band resting atop a slim, flexible rubber sole. Available in four stunning colorways—Red, Silver, Black, and Mint—it’s the perfect lightweight, effortless option to pair with relaxed denim, tennis skirts, or tailored trousers! 🩰⚡️
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Available at:Available on the New Balance SG online store and at New Balance ION Orchard, VivoCity, Suntec City, and Jewel Changi Airport
5) ITO Rug Store: Handcrafted Japanese Sushi Cat Rugs
🍣🐱 Home décor has never looked this delightfully wholesome! Handmade in Japan by ITO.RUG, these ultra-kawaii Sushi Cat Tufted Rugs have officially landed locally, bringing handcrafted warmth and quirky charm to your living space. Each rug features a curled-up kitty disguised as your favorite nigiri piece—from Maguro and Salmon to Tamago and Ebi. Perfect as a bedside mat, entryway statement, or desk accent, these limited-batch handmade rugs are moving fast! 🧶✨
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Available at: Available at Heyhappypuff (By appointment) 39B Jalan Pemimpin #07-03, Singapore 577184
6) Smiski Chawan & Matcha Combo Sale
🍵💚 Take a cozy breather with your favorite glowing companion! Ceramic creators are dropping an adorable 20% OFF Sale on custom-crafted Smiski Chawan (Matcha Bowls) and Matcha Combo Sets! Handcrafted to remind you to take a mindful break, these ceramic bowls feature a tiny, iconic green Smiski peeking over the rim to keep you company during your daily whisking ritual. Complete the set with a matching Smiski chasen (whisk) holder for the ultimate zen desk setup! 🧘♀️🌱
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Available at: Direct Message (DM) creator on Instagram at totto.pottery to order (Payment via PayPal or manual invoice)
7) Craftholic Singapore: Chili Crab & Nasi Lemak Sloth Icon Plush Keychains
🦀🍚 Representing Singaporean food culture has never looked this adorable! Add a dose of lazy charm to your tote bags with the Chili Crab & Nasi Lemak Sloth Icon Plush Keychains! Combining sleepy, cuddly sloth plushies with iconic local hawker staples, these fuzzy bag charms feature sloths holding a spicy red crab claws or wrapped up like a banana-leaf Nasi Lemak parcel. It’s the ultimate quirky fashion accessory for local foodies! 🇸🇬🦥
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Available at: Available at Craftholic Singapore concept stores islandwide & online
8) Starbucks x Disney’s Winnie the Pooh Collection
🍯🐝 Take a trip into the Hundred Acre Wood with your morning brew! Starbucks Singapore is teaming up with Disney’s Winnie the Pooh for a cozy, heartwarming merchandise collection! Featuring Pooh Bear, Tigger, Piglet, and Eeyore across honey-pot stainless steel tumblers, floral cold cups, ceramic mugs, and plush tote bags, this limited-edition lineup brings pure nostalgia to your daily coffee run. 💛🌾
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Available at: All Starbucks Singapore outlets and the official Starbucks LazMall Flagship Store
9) Sulwhasoo: Concentrated Ginseng 7-Day Rejuvenating Ritual
Phone, wallet, keys—and now, the ultimate 7-day ginseng ritual taking permanent residence in our everyday girl grip! Luxury K-beauty giant Sulwhasoo is giving your skincare routine an instant, high-powered upgrade with a complimentary 7-Day Rejuvenating Trial Kit! Powered by Sulwhasoo’s legendary Ginsenomics™ and Ginseng Peptides™, this potent duo works to restore elasticity and strengthen your skin’s self-rejuvenating power layer by layer.
Each complimentary sampling kit comes packed with 7 sachets of the iconic Concentrated Ginseng Rejuvenating Cream and 1 sachet of the Concentrated Ginseng Rejuvenating Serum—making it the ultimate luxe reset for tired, stressed skin. Simply register online before the month ends to claim your free kit! 🧖♀️💫
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Available at:Available for redemption across all Sulwhasoo boutiques and department store counters in Singapore (including ION Orchard, Westgate, Takashimaya, Metro Paragon, and BHG Bugis Junction) upon registration via Sulwhasoo’s official link in bio
10) PEACEMINUSONE x Éditions de Parfums Frédéric Malle (Musc Ravageur)
🖤🌼 Smelling like pure royalty and edgy luxury! K-Pop icon G-Dragon and his label PEACEMINUSONE have partnered with high-fragrance house Éditions de Parfums Frédéric Malle to redesign the legendary Musc Ravageur fragrance! Infused with G-Dragon’s signature rebellious aesthetic—complete with custom daisy motifs and sleek matte packaging—this sensual, amber-spiced musk scent makes a bold, unforgettable statement. It’s a holy-grail launch for fragrance connoisseurs and VIPs alike! ⚡️🔥
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Available at:Exclusively at escentials counter, TANGS at Tang Plaza
*This list will be updated regularly by the SG Lifestyle Team. All image credits to the respective owners.
**Newly launched items are accurate at date of publication, but may be subject to changes.
Meanwhile, feel free to share / tag us on your socials @sglifestylesingapore if you bought any of our recommendations!
Need more inspiration? Check out last month’s post here!
INSPIRATION: 10 NEW MUST HAVE/BUY IN SINGAPORE THIS AUGUST 2026
More importantly, don’t say we NEVER share. 