new must buy singapore september 2023


This is your round-up inspiration list of newly launched MUST HAVE/BUY in Singapore curated by The SG Lifestyle Team this September 2023! Don’t miss them out as some of them are only available for a limited time only!

1) adidas x HELLO KITTY Collection

This latest collaboration sees a range of women’s tees, dresses, hoodies and joggers in aesthetic colours and with subtle and delightful little Hello Kitty details.

The adidas x Hello Kitty collection is available in stores and online at


2) Starbucks Siren & Earth Anniversary Collection

Filled with exciting drinkware, the new Starbucks’ Siren & Earth collection will be a definite staple in your growing Starbucks merch collection. This 25 piece series also features additional lifestyle items such as an online exclusive shot cup set and a snazzy Bearista Crossbody bag. It drops from 13 September 2023, so mark your calendars.

3) Exclusive Crayon Shin-Chan Merchandise

7-Elelven has a latest set of exclusive merchandise which features the cheeky Crayon Shin-chan. It includes the most adorable home essentials including cutlery, plates and tumblers.

The 7-Eleven x Crayon Shin-chan merchandise is available at selected outlets. You can find the full list of them here.

4) Le Creuset × Miffy Collection

Inspired by vibrant colours, the Miffy collection includes plates and cooking pots for you to use when whipping up and serving a delicious meal. These colourful kitchenware items stand out with their bright appearance, and they also serve as home decor, adding a pop of colour to your living space.

Make Cooking & Eating More Enjoyable With The Le Creuset x Miffy Collection today!

5) Colorkey x Hello Kitty & Cinnamoroll Makeup Collection

C-beauty brand Colorkey has come up with a range of makeup featuring Hello Kitty and Cinnamoroll in lovely, pink and blue packaging with a plaid pattern.

The Hello Kitty eyeshadow palette carries a range of warm-toned pink and neutral shades, while the other two Cinnamoroll-themed palettes come in a cool-toned selection of pinks and neutrals with a pop of lavender, or warm-toned neutral shades respectively. Get it here on Shopee for $14.90.

6) Cartier’s Mini Bags

Ideal for a night about town, and good for a pair of earbuds plus one lipstick of your choice, the range of mini bags are essentially tiny versions of the bags in the C de Cartier and Panthère de Cartier families, where you’ll notice the Maison’s emblematic codes across jewelled clasps, all scaled to size to match these new proportions. This includes Cartier’s logo fashioned into a metal and enamel design, a moulded ring of a panther’s profile, and another with a panther’s head done with graphic lines.

Available at Cartier boutiques at ION Orchard, Takashimaya S.C and Marina Bay Sands, and online at Cartier.

7) iPhone 15 and iPhone 15 Plus

A huge leap forward for iPhone with a gorgeous new design featuring a durable, color-infused back glass and new contoured edge; the Dynamic Island; a 48MP Main camera with 2x Telephoto; and USB‑C.
iPhone 15 and iPhone 15 Plus will be available in five stunning new colors: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

8) Shrek x Crocs Collaboration

Calling all adventurous souls, the newest Shrek x Crocs collaboration features Shrek-inspired clogs that will make anyone stop in their tracks. This special limited edition pair will definitely rep the famous ogre anywhere whether it’s for a beach day or a stroll in the park.

9) Logitech’s new Pro X Series

The Logitech G PRO X TKL LIGHTSPEED Gaming Keyboard and Logitech G PRO X SUPERLIGHT 2 Gaming Mouse and PRO X 2 LIGHTSPEED Wireless Gaming Headset, are available in pink, black, and white colorways. The new mouse also includes the brand new HERO 2 Sensor, with tracking at over 500 inches per second and up to 32,000 DPI. Its unique dual array design increases working range and maintains tracking performance, even when lifting or tilting the mouse.

10) Blancpain X Swatch Fifty Fathoms Watch

Swatch has just announced another luxury tie-up, this time with Swiss watchmaking brand, Blancpain, to unveil five new models of the iconic Fifty Fathoms timepiece. This collaboration marks the 70th anniversary of the beloved, and world’s first, true diver’s watch, one that has served diving pioneers, elite marine corps, and those seeking underwater exploration.

The Blancpain X Swatch collection, $565 each. Available from 9 September 2023 at selected Swatch stores; purchases are limited to one watch per person per day.

*This list will be updated regularly by the SG Lifestyle Team. All image credits to the respective owners.
**Newly launched items are accurate at date of publication, but may be subject to changes.

Meanwhile, feel free to share / tag us on your socials @sglifestylesingapore if you bought any of our recommendations!

Need more inspiration? Check out last month’s post here!


More importantly, don’t say we NEVER share and remember to #StayHomeStaySafe (opt for delivery where possible!

*All images and captions credits to the respective sources
Like what you read? SHARE IT!

Leave a Comment