the new must buy january 2021


This is your round-up inspiration list of newly launched MUST HAVE/BUY in Singapore curated by The SG Lifestyle Team this January 2021! Don’t miss them out as some of them are only available for a limited time only!

1) ‘The New Normal by The Singaporean Dream’ UTme! T-shirt

You can now wear the candid illustrations of iconic happenings in 2020 with this collaboration between UTme! x The Singaporean Dream! Redeem a free The Singaporean Dream sticker sheet with every purchase of a ‘The New Normal by The Singaporean Dream’ UTme! T-shirt too. Limited redemptions only.

Available exclusively at Uniqlo’s Orchard Central Global Flagship Store, Level 3.


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2) Skechers x Sailor Moon Crystal Collection

Sailor Moon fans rejoice! The ’90s classic anime has a new line-up of clothes in this Skechers x Sailor Moon Crystal collection. Grab these T-shirts, sweaters, hoodies, pullovers and graphic tees of your choice today.

Sold in Skechers stores in Bugis Junction and Jewel Changi Airport or on Skechers’s Lazada and Shopee stores.

3) Dior Beauty Spring 2021 makeup collection

Check out the new Dior Beauty Spring 2021 makeup collection including the popular Rouge Dior Satin Balm.

Just how sought after is the first Rouge Dior Couture Balm? It’s sold out within hours of its launch on the brand’s website. Now available at at the new Dior Beauty flagship boutique located at Ion Orchard that spans 95 square metres and completes the 75 shades of Rouge Dior’s legendary colour range.

Retailing at $56, it features a sheer universal finish formulated with 95 per cent natural-origin ingredients for everyday lip care. Red peony and pomegranate flower extracts work synergistically with shea butter to offer protection and supply intense hydration to the puckers for a reported 24 hours of comfortable wear.

On sale at #B2-53 Ion Orchard.

4) New Pink Louis Vuitton Bags

If your favourite colour is pink, take a look at these bags from LV. The Hina PM bag is part of Louis Vuitton’s Fall 2020 collection featuring a perforated monogram design in grey; which adds an elegant contrast against the Bois De Rose pink shade of the bag. You may also consider the Bella bucket bag that comes in Mahina calf leather and the same perforated Monogram pattern too.

The Hina PM bag is retailing for $5200 and you can find more information here.

The Bella bucket bag retails for $4700 and you can find more information here.

5) New True Singapore Ghost Stories Book

Your childhood is coming back in the form of True Singapore Ghost Stories. If you are in your thirties or thereabouts, you might recall that before we all own a smartphone or tablet, the True Singapore Ghost Stories series is one of the more popular books which we would have read before. The last book in the series (Book 25) was published in 2017. The latest edition Book 26 is currently available at all major bookstores in Singapore. Get a copy today to relive the moments.

6) The Gucci x The North Face Collaboration

A collaboration which connects two brands with similar history and values, The North Face x Gucci celebrates the spirit of exploration in select locations around the world. They have put together a range of clothing, bags, hiking boots, even tents and sleeping bags. Other apparel include windbreakers and fleeces, in addition to t-shirts and sweaters, quilted jackets, padded vests, jumpsuits, and skirts, for women and men. However, a leather hiking boot seems to be the item that everyone’s talking about and it comes in three colours, each featuring Gucci’s branded red and green woven stripe in the form of shoelaces. Find out more HERE.

To get them, look out for the pop-up concept that will be unveiled from 8 January – 24 January 2021.

7) Limited Edition ETUDE Milky Collection

Etude House has released a new Milky New Year makeup and skincare collection on 1 January 2021 in Singapore and the packaging looks too cute to resist. Spotting a soft and creamy milk-inspired colours on the packaging, you can find milk carton boxes, cow prints and many more illustrations on the collection.

Get them from Etude House’s official Shopee Mall store.

8) LOEWE x My Neighbor Totoro Collection

If you love Totoro, then this collection from Spanish luxury fashion house, LOEWE, is perfect for you. Get items ranging from bags and pouches to clothes and even shoes. You will be able to find Totoro and the Soot Sprites in print throughout the collection, which will be released on 8 January 2021.

The LOEWE x My Neighbor Totoro collection will be available on LOEWE’s website and in Loewe stores starting 8 January 2021.

9) New Snoopy Uniqlo Collection By Peanuts X Yu Nagaba

This collection is the second collaboration between Peanuts and illustrator Yu Nagaba, who is known for simple line drawings that deftly capture a person’s character.

Get them at Uniqlo outlets or

10) ONE/SIZE by Patrick Starrr

“Makeup is a one size fits all.” That’s the beauty mantra that popular beauty influencer, makeup artist, and YouTube star Patrick Starrr lives by. If you believe in the mantra as well, consider getting:

ONE/SIZE Point Made Liquid Eyeliner Pen, $31: A true matte, 24-hour, waterproof liquid eyeliner with a unique, bendable felt tip to create precise lines that won’t fade, flake, bleed, or smudge.

ONE/SIZE Ultimate Setting Powder, $48: A superfine, 14-hour blurring setting powder with a soft-matte finish to set complexion, from light to full glam.

ONE/SIZE Patrick Starrr Visionary Eyeshadow Palette, $67: A curated palette featuring everyday matte and pigmented shimmer shades in yummy neutrals and bold pops of color for endless makeup play.

The full range is now available in Singapore at

11) LEGO’s New Botanical Collection

With the LEGO Botanical Collection, you can easily bring a touch of nature into your home and unwind as you put the LEGO bricks together to customise your own botanical build. Best of all, the LEGO Flower Bouquet and LEGO Bonsai Tree are really low maintenance and require no water at all.

Get the LEGO Flower Bouquet 10280 (S$79.90) and Bonsai Tree 10281 (S$79.90) set on the official LEGO store on LazadaShopee, and Amazon, as well as LEGO Certified Stores, major retailers, and department stores in Singapore.

12) G-SHOCK CNY 2021 ‘Year of the Ox’ Edition Watches

G-SHOCK Singapore launched their latest CNY collection. The Year of the Ox Edition could be spotted with an engraved backplate of a special ox zodiac logo designed by Shanghainese artist Shan Jiang.

Although there’s no word currently on both the price and release date yet but it is expected to cost around S$400 each and will be available in the coming weeks.

Fans can also sign up to G-SHOCK Singapore’s newsletter from their official promotion page for updates on the release.

13) JEKCA Festive Building Blocks

Leading up to the Year of Ox, you can lay your hands and start piecing these JEKCA Festive building blocks which are now available for pre-order.

Check them out at

14) Glow Recipe’s Watermelon Glow Dew Drops

Watermelon Glow Niacinamide Dew Drops by Glow Recipe is a breakthrough product that can function both as makeup and skincare. It’s a first of its kind, multi-use highlighting serum that gives skin a dewy glow instantly and over time, all without mica, glitter, or pearls.

Get it at $52 from

15) The Chupa Chups X H&M Divided Collection

Dress in sweaters, dresses, skirts and even berets, which offers a tingle of sweetness like a Chupa Chups today! The collection is cheerful with a pastel palette, and brings us back to our childhood with pleated skirts, preppy co-ord pieces, and blouses with scalloped collars and bow ties.

The CHUPA CHUPS X H&M Divided Collection is available in-store and

16) Disney Mickey Mouse x Keith Haring Swatch Watches

Swatch collaborated with Keith Haring Studio for this watch collection featuring Disney’s famous Mickey. There are four models with the Mickey art, including a MAXI watch that measures over 2 metres and functions as a clock and decorative conversation piece for the home.

Prices: eclectic mickey, $283 / mouse mariniere, $149 / mickey blanc sur noir $186 / maxi eclectic mickey $745.

Get it from Swatch stores or

17) New Balance 57/40

With the new 57/40, you will find designs such as an oversized “N” logo and two midsoles stacked, one with a wider and wavy design inspired by 90s heritage, and another that is an ode to the original 574. The main colour base is white or black, with poppy colours of green, orange, red, purple and turquoise that make this shoe a standout. Other features include premium materials such as leather and suede.

Available for $189 at and at New Balance Paragon, FootLocker, Limited Edition Vault and Leftfoot.

18) OSYNLIG Collection by IKEA x Byredo

OSYNLIG stands for “invisible” in Swedish, as each scent is meant to inspire emotions that may be hard to put into words. Evoke feelings of nostalgia, happiness, safety, comfort, or dreams when you use the candles.

The IKEA OSYNLIG collection starts from $9.90 – $39.90. Available online at & in-stores from 21 January 2021.

19) Snoopy T-shirts & Accessories by Uniqlo

Heads up for Snoopy fans! Uniqlo has just launched their latest UT Collection designed by Toyko-based illustrator Yu Nagaba featuring the adorable Snoopy and the Peanuts Gang. There’s something for everyone so you can shop for short and long sleeves t-shirts for men, women and kids, as well as accessories including compact umbrellas, caps, pouch sets and bags.

Prices starting from $5.90. Get it in-stores island wide or

20) Melissa’s SS21 “Dreamers” collection

Fancy a pair of versatile and casual slip-on footwear to kick off the new year in style? You may consider the Melissa Wave as a fresh option to wear to the cafe or for weekend brunch. Available in black, blue, lilac, peach and pink at $85.

Get it from Melissa stores or

*This list will be updated regularly by the SG Lifestyle Team. All image credits to the respective owners.
**Newly launched items are accurate at date of publication, but may be subject to changes.

Meanwhile, feel free to share / tag us on your socials @sglifestylesingapore if you bought any of our recommendations!

Need more inspiration? Check out last month’s post here!


More importantly, don’t say we NEVER share and remember to #StayHomeStaySafe (opt for delivery where possible!

*All images and captions credits to the respective sources
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