new must have singapore september 2020


This is your round-up inspiration list of newly launched MUST HAVE/BUY in Singapore curated by The SG Lifestyle Team this September 2020! Don’t miss them out as some of them are only available for a limited time only!

1) Vegan-friendly shoes by New Balance

New Balance, in collaboration with brand ambassador Jaden Smith, has launched a new silhouette, NB for Jaden Smith Vision Racer that is vegan-friendly. It merges classic New Balance design with Jaden’s unique, bold, fashion-forward aesthetic for a new silhouette that pushes the boundaries for sustainably-led footwear at New Balance.

The NB for Jaden Smith Vision Racer in ‘Wavy White’ will be exclusively available in Singapore at New Balance Paragon, New Balance Website and Footlocker.


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@newbalance #wavywhite 8/28

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2) Laneige’s all-new NEO Cushion

The #NeoNow revolution is here. With two finishes, a minimal borderless casing, and a sleek one-touch refill system, get ready to elevate your everyday aesthetics! Say hello to the LANEIGE NEO Cushion. The LANEIGE NEO Cushion, $62 each. Available 1 September 2020 at all LANEIGE boutiques and counters, the LANEIGE Official Mall on Lazada, Shopee, Zalora and

3) Limited Edition Darlie x Hello Kitty & My Melody toothpaste

Darlie has launched two limited edition toothpaste featuring Hello Kitty and My Melody. It is the first time Darlie is partnering with Sanrio to create the special designed toothpaste. This is made available in Singapore and only available for a limited period! Now available in NTUC FairPrice, Sheng Siong, Prime, Watsons, Redmart, Shopee SMart, Darlie Official Shopee Store and other leading supermarkets. #SanrioSingapore #HelloKitty #MyMelody

4) Baby Dove

Made with prebiotic moisture, the range of Baby Dove products help to protect and moisturize your baby’s delicate skin and its microbiome. Be it the tear-free head to toe wash or a soothing lotion, Baby Dove gives you confidence that you’re providing the best care for your baby’s skin. Shop the collection now at

5) BE@RBRICK Oasis Black Rubber Coating

The long-awaited OASIS BE@RBRICK is now available in BLACK RUBBER COATING besides WHITE CHROME! This Bearbrick features an oasis logo on an all black, rubber coated Bearbrick. Pre-order yours today! Pre-order via mobile app –

6) Marvel x Maybelline Superstay Matte Ink Lipstick

Hands up if you’ve given up on wearing lipstick because it smudges the minute you put your face mask on. Maybelline Superstay Matte Ink might just be the superhero you’ve been waiting for. The liquid matte lipstick lives up to its name, with the ability to last for 16 hours. Best of all, it’s transferproof.

The limited edition Marvel x Maybelline lipstick is already available on Shopee, Watsons and Guardian’s online stores.

7) CHANEL AirPods Cases

CHANEL is officially on board with luxury tech accessories with the launch of two Apple AirPods cases as part of their Fall Winter 2020 lineup of iconic leather goods. Designed to reflect the aesthetic codes of their classic bags, these sure-to-sellout pocket-sized accessories are a must-have for any CHANEL collector.

The CHANEL airpods cases are available in CHANEL boutiques islandwide.

8) Adidas x Prada Superstar

Originally made for basketball courts in the ’70s. Celebrated by hip hop royalty in the ’80s. The adidas Superstar shoe is now a lifestyle staple for streetwear enthusiasts. Lay your hands on them at

9) Secretlab ‘The Joker’ Edition chair

This particular Joker Edition SecretLab chair comes with a bold, transgressive design that mirrors the criminal clown, it’s similar in appearance to the Joker’s suit. Time to break the rules with the Secretlab ‘The Joker’ Edition chair. Get them from today!

10) G-Shock rainbow chrome designs

G-Shock S’pore has released rainbow chrome designs under Intergalactic Dreams & Volcanic Lightning series. This series consists of four shock-resistant watches inspired by the popular GA-110 series, with a forged metal bezel. Get yours today! Available at all G-shock stores.

11) Superga’s Rainbow Collection

Add some colours into your life with Superga’s Rainbow Collection. Thrive in colour with this new sneaker refresh. Limited pairs are available. Get them now at

12) PUMA x emoji crossover

PUMA has collaborated with emoji – The Iconic Brand, in coming up with some unique crossover that encapsulates the playful themes of emoticons that are widely relevant in social media and text messaging. This line of products features famous, widely-used emojis produced by the brand, such as the peace sign emoji and the flame emoji.

Available for sale and in all PUMA retail outlets.

13) Burberry Small Two-tone Canvas and Leather TB Bag

Pink is the new black when it comes to luxury bags these days. Burberry has launched this bag which has a cream-coloured canvas body with blush pink topstitched leather trim, along with an adjustable pink leather strap to match that costs $2,850.

Get it from or their physical stores

14) Herschel Supply Co. x Mickey Mouse

In their second collaboration with Disney, Herschel Supply Co. pays homage to Mickey Mouse. With iconic styles like the Little America Backpack, Novel Duffle and Nineteen Hip Pack, each bag is just as functional as they are stylish. Expect handy storage pockets, adjustable straps and sturdy zippers across the collection.

The Disney for Herschel Supply Collection, from $49.90 to $199.90, will be available at Herschel stores and at Herschel’s LazMall store.

15) Starbucks’ New Pastel Mermaid Mugs & Tumblers

This Siren-themed collection includes a selection of mugs & tumblers, a Bearista plush toy and a new Starbucks Card. There are a number of tumblers featuring various designs of Starbucks mythical Siren swimming while holding a coffee cup. Dive into the Siren’s mystical world with the newest mugs and tumblers today!

This year’s Starbucks Anniversary collection will be available in Starbucks stores and on the Starbucks Flagship Store in LazMall. Visit Starbucks Singapore’s website if you’re looking out for specific items in particular, as different designs will be stocked at different Starbucks stores.

16) EVISU Mobile Suit Gundam Speaker

Designed for the audiophiles with an eye for pop culture, this EVISU x RX-78-2 GUNDAM wireless speaker is the right gift to give. Featuring the head of colorful RX-78-2 GUNDAM, the speaker is signed with EVISU signature icons such as seagull and Kamon. The stylish gadget is made with a metal surface and run by Bluetooth 5.0 technology, making it ideal for impromptu gatherings with friends.

Pre-order yours from today!

17) NEW Le Cushion Encre de Peau

The iconic YSL nomad cushion compact, le Cushion Encre de Peau, is dressed in a new haute-couture case in black leather inspired by one of the most iconic signatures of SAINT LAURENT Couture. For a radiant, smoother looking complexion on-the-go. This medium-coverage foundation can be used alone or as a top-up product for skin that looks luminous matte and flawless all day. Easy and effortless touch-ups, whenever and wherever you want.

18) Samantha Vega Chocoholic collection

The new Samantha Vega Chocoholic collection spots yummy-looking bags inspired by chocolate bars. The bags come in various styles, in wearable shades of brown, cream, and ruby to mimic the actual colour of chocolate – somewhat similar to “milk tea” shades. They’re already available in Singapore so there’s no time to lose!

You can get them at Samantha Thavasa outlets in Singapore, or online via Tyan Boutique with free shipping within Singapore.

19) Sudio Elva

The newly launched Sudio Elva is one that earpiece that is a MUST HAVE with the following key features:

Key features of the Sudio Elva:

  • Active Noise Cancelling to block out environmental noise
  • Bluetooth Flight Adapter that even allows you to charge it on a plane
  • IPX5 (Splash, rain, sweat proof)
  • Voice Assistance
  • Microphone for phone calls
  • 11 hours playtime for music (10 hours for Active noise cancelling + music)
  • 12 months international warranty (+6months for a total of 18months warranty after subscription with Sudio sphere)
  • 30 days return policy
  • Nintendo Switch gaming compatible
  • 15 minutes quick charge for 1 hour listening
  • Bluetooth 5.0

Best of all, quote “wireless15” to enjoy 15% off your purchase on the Sudio website HERE (all products)!

20) Onitsuka Tiger Cork Series

We often see cork incorporated into espadrilles and sandals, but on sneakers? Putting a quirky spin on their Delegation Ex and Tiger Horizonia models, Onitsuka Tiger gets quirky and experimental with their new Cork Series (from $159). Colours include Deep Mars, a mauve shade, and Moonrock, a versatile grey. Get them at Onitsuka Tiger stores in Singapore or on their website.

21) Louboutin’s Matte Fluids lipstick and nail polish

Fans of Louboutin’s red-soled heels can now get matte makeup to match, with Louboutin Beauty’s new Matte Fluids range of 15 lipstick shades and 5 nail polishes, all in a spectrum of sensual reddish shades. Louboutin Beauty’s new Fluid Matte lipsticks and nail polishes cost $134 and $88 respectively. Get them at TANGS at Tangs Plaza, or Tangs’ online store.

22) New Balance FuelCell RC Elite

Gear up for race day with the lightweight and aggressive FuelCell RC Elite. Pairing the high energy return of a FuelCell midsole with the efficiency of a carbon fiber plate, this women’s racing flat is a smart choice for half to full marathon racing. The women’s shoe has a streamlined synthetic upper, with a comfortable traditional collar. Minimal overlays help to keep the weight low while providing strategic support.

Available at, New Balance Suntec City, New Balance Velocity @ Novena Square, iRUN 313 & Queensway.

23) Coach City Block Bags

The City Block bags mark a new era for the New York City fashion house as Stuart Vevers strives to bring heritage to the next generations, making unique and versatile fashion staples for individuals.

Taking a cue from the dynamic and artistic spirit of New York, the City Block bags were created in mind to form the silhouette of the city’s skyline when stacked on top of one another, truly reflecting the eclecticism and diversity of New York City.

The City Block bags will be launched in-store from September 2020 and are priced from S$950.

24) MISE EN SCENE – Hello Bubble Foam Color (Hair Dye)

MISE EN SCENE has just launched the Hello Bubble Foam Color in six exciting shades – Dusty Ash, Khaki Brown, Metallic Ash, Matte Gold, Choco Brown, Rose Gold exclusive on Shopee Mall. Rock your #blackpink style with this award-winning product.

Get it exclusively from mise en scene Official Store on Shopee Mall till Oct 2020.

25) Darlie Double Action Fluoride Toothpaste (FREE Hello Kitty My Melody Bowl)

Enjoy your favourite food with these 4 limited edition My Melody ceramic bowls. Simply purchase Darlie Double Action Toothpaste triple packs to get these microwave and dishwasher safe bowls. While stocks last. Available in major supermarkets and Shopee Mall.

26) Louis Vuitton Monogram Ink Speedy BB & Vanity PM

The French luxury brand introduces the latest Fall-Winter 2020 collection featuring the Speedy BB and Vanity BB in Monogram Ink. Measuring 17.5 cm by 14 cm, you can carry the Speedy BB (SGD3550) by the double top handles, or with the removable braided leather strap (56 cm drop length) that comes with it so you can style it across the body.

As for the Vanity PM (SGD4150), you will find that it comes in a familiar silhouette that takes inspiration from the brand’s Nice family of accessories. Already having charmed the hearts of many, it is versatile enough to be used as a handbag, especially with the addition of the shoulder sling.

Both are available in limited quantities at Louis Vuitton boutiques in ION Orchard, Marina Bay Sands and Takashimaya Shopping Centre.


The NEW ‘Giorgio Armani DESIGNER ESSENCE-IN-BALM MESH CUSHION’, is presented in a metallic, silvery-blue case adorned with a silver Giorgio Armani MONOGRAM. The formula melts into your skin to give you the ultimate radiance and anti-dullness effect with SPF 40/PA++ protection. It exists in 4 shades and is effortless to apply on the go, however busy your day.

Armani Beauty Designer Essence-in-balm Mesh Cushion, $120, available at


This playful cosmetics case is designed by Kristal Melson, exclusively for Beauty Emporium. Kristal’s interpretation of “Sweat Beautifully” likens sweat to the morning dew seen on flower petals, she uses the flower and snake imagery to highlight the balance of strength and beauty. This cosmetic bag has a durable, roomy interior that’s perfect for your beauty essentials, but is still small enough to slip into a tote, perfect for a weekend getaway.

Priced at $19.90 and is available on

29) Tiffany T1 collection

Tiffany & Co.’s timeless jewelry collections are transformative accessories that empower women throughout everyday life. The Tiffany T1 collection offers courage and optimism to whoever wears its stunning pieces and offers a reminder of accomplishments and strengths. Each of the ten gilded beauties will be a welcome addition to your jewelry box this fall. Happy Shopping.

Complimentary delivery service now available within Singapore. Call the Client Care Center at 1800-843 3269 or chat live at

30) LEGO® Star Wars™ Mos Eisley Cantina™

The Mos Eisley Cantina™ may be filled with danger, but it’s also an epic build that takes fans back to one of the classic moments in the Star Wars™ saga. Introduced in Star Wars: A New Hope, the Cantina is the hub of underworld activity in the Tatooine spaceport of Mos Eisley, filled with smugglers and bounty hunters making deals and starting trouble. This is one of the most iconic Star Wars locations of all time and consists of 3,187 pieces.

RRP: $599.90 at LEGO® Certified Stores and Order via WhatsApp (+65 8457 8018). Receive FREE delivery with purchase of $180 and above!

31) tokidoki‘s Unicorno After Dark Series 1

Just in time for Fall, tokidoki’s Unicorno After Dark Series 1 has arrived! This blind box collectible series features six frighteningly fun Unicornos. When the lights go out, get ready for a mysterious adventure with tokidoki’s Unicorno After Dark Series 1!

Characters include: Little Tomb, Luna, Blair (Chaser), Trixie, Draculino, and Lobo. Individual Blind Boxes at $15.90 each.

Get them from ActionCity Retail Stores (Takashimaya S.C., Ngee Ann City # B2-13, VivoCity, # 02-38, Bugis Junction, # 03-23, Jewel Changi Airport, # 04-223/4) or

32) New Apple Watch Hermes Series 6

For the sixth edition of this successful collaboration which began in 2015, Apple and Hermes have introduced the Apple Watch Hermes Series 6 which looks to be the most exciting rendition of the watch yet. Available as both a single-tour and a double-tour, the new Hermes Apple Watch Series 6 has a sleek new leather band dubbed the Attelage, building on its past collaborations. The double-tour is slimmer than previous designs. Also features the ability to read your blood oxygen level, an always-on altimeter, a better always-on display, and a faster S6 processor.

Price ranges from $1,749.00 to $2,139.00. Get this watch online via or at all Apple and Hermes outlets.

33) Starbucks x Rebecca Minkoff Collection

Unlike the recent Starbucks mermaid mugs and tumblers, which were vibrant and colourful, this collection has a more subdued colour palette. The brilliant addition of the pearl studs on the base and handle gives the drinkware a more feminine touch, perfect for those looking for something chic and sophisticated.

If black is too intense for you, fret not. This collection also includes pink-themed drinkware with eye and heart motifs for the romantics out there. The mug’s quirky heart-shaped handle is making me want to give it all my love.

The limited-edition designer collaboration will be available starting September 22 at select Starbucks® stores

34) Coach x Jean-Michel Basquiat Collection

Coach has introduced the Coach x Jean-Michel Basquiat collection with a global campaign starring faces of the house Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi, as well as beauty entrepreneur and Basquiat’s niece, Jessica Kelly, and other members of the extended Coach family. The collection, which debuted on the runway last February as part of Coach’s Fall 2020 collection, introduces Basquiat’s artwork and values to a new generation through the lens of family, those we’re born into and those we choose.

The Coach x Jean-Michel Basquiat collection is now available at and Coach boutiques in Singapore.

35) The Kangol x H&M collection

In collaboration with English streetwear label Kangol, H&M has released a 31-piece collection that was literally created for the self-made generation. Featuring international music artist Mabel, the collection is fit for fall, with oversized and cropped knitwear, puffer jackets and comfy joggers. The collection also features 2 pieces co-designed by Mabel herself, namely the High Neck Sweater and fleece Bucket Hat, both featuring the recognisable Kangol logo.

The Kangol x H&M collection, from $9.95 to $84.95, is available at ION Orchard, as well as


Calling all fans of LINE FRIENDS BROWN. You wouldn’t want to miss this newly launched EZ-Link charm that performs the functions of an EZ-Link card in the form of a trinket. Be an owner of this contactless technology to make your journey smarter and trendier. Each customer is limited to 5 pieces per transaction.

Exclusively available across selected Cheers outlets at $26.90 (no load value).

37) MINISO Sesame Street Collection

If you are a big fan of Elmo, Cookie Monster and Big Bird, check out the nearest Miniso store. Miniso Singapore has just launched a series of Sesame Street merchandise including cuddly cushions, travel pillows, cups, floor mats, earphones, phone covers and more.

Available in selected MINISO outlets starting at $2.90. Check out MINISO Facebook for availability.

38) Lamborghini’s Huracán EVO RWD

If you are a huge fan of lamborghini, you are in for a treat! Lamborghini Singapore has revealed the new Lamborghini Huracán EVO Rear-Wheel Drive (RWD), virtually for the first time on digital platforms. This gives customers in Singapore an opportunity to explore the visceral driving machine, delivering 610 hp (449 kW) of power at 8,000 rpm and 560 Nm of torque at 6,500 rpm to a lightweight car with rear-wheel drive and dynamic steering for maximum driving fun, in the comfort of their own home.

The price of the new Lamborghini Huracán EVO RWD starts from S$798,000 excluding COE.

39) Adidas ZX8000 LEGO

LEGO®️, an ode to the classic LEGO brick. This ZX8000 is a playful take on a classic silhouette, with co-branded yellow sock liners, 6 different colored lace options, and interchangeable LEGO brick lace jewels. Available exclusively on on 25 September.

*This list will be updated regularly by the SG Lifestyle Team. All image credits to the respective owners.
**Newly launched items are accurate at date of publication, but may be subject to changes.

Meanwhile, feel free to share / tag us on your socials @sglifestylesingapore if you bought any of our recommendations!

More importantly, don’t say we NEVER share and remember to #StayHomeStaySafe (opt for delivery where possible!

*All images and captions credits to the respective sourcesv
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